Why Podcast? - Five Good Reasons to Be Podcasting

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Subway Online - Why Podcast? - Five Good Reasons to Be Podcasting

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If you're concerned in podcasting but unsure how to use it to help build your business, read on for five good reasons why you should podcast.

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1. Portable

A podcast is portable. Agreeing to Apple's website, the first iPod was on the store and sold in November 2001 and the 100 Millionth iPod sold by 2007. Now that sounds to me like 100 million reasons to be podcasting! Now there has no doubt been millions more iPods sold, not to mention the other brands of mp3 players ready on the market. With a podcast you have an occasion to be with your subscribers where ever they are - in the car, on a plane, on the subway. That's marketing to go.

2. Emotional

No matter how you write, words are just words without emotion behind them. The written word takes on the emotion of the reader, not the writer. Have you ever read an email from someone and thoroughly misunderstood the tone of the message? This is base with written communication. However, with audio and podcasting there is no mistaking the emotion behind the words. The inflection and tone of the spoken word gives meaning that the written word cannot add. This isn't to say the written word doesn't have highly high value, it does. However, when you surely want to connect on a more personal level, audio is the way to go.

3. Attention

Imagine the typical website visitor. They probably land on a hundred or more websites in any given week. Now think about the typical podcast subscriber. I know myself I have about twenty podcasts I subscribe to and only one that I listen to weekly. When someone takes the time to subscribe to a podcast, download it, put it on their computer or iPod and listen you certainly have their attention! This is not a web surfer swiftly passing through, it is someone who's taken extra time to listen to what you have to say. That's highly valuable in today's short concentration society.

4. Feeds & Syndication

One of the most extraordinary features of a podcast is that allows citizen to subscribe. This means you need to convince them you have value only once (of policy to keep them subscribed you need to continue providing value). Compared to a website where citizen come and go, quite likely never return, I'm sure you'll agree that this alone is think why you should podcast.

5. Cheap

It's very high-priced to start your own radio show offline but on the internet it is very cheap to get your message out to thousands. It's even potential to get started for free.

So there you have five very thoughprovoking reasons to start your own podcast.

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